Viva Tech.  Because it is good that the high-tech circular economy is becoming a foregone conclusion

PARIS – “This is only a prototype, the version for the market is smaller, but there is no doubt that such devices are the future”. Thibaut Praiderfounder of La Grangette in Avignon, tells it by proudly showing his hydroponic greenhouse capable of satisfying the needs of an entire family. Hers is one of the 2,000 companies from 30 different countries that have met at Viva Tech, a Parisian fair in its sixth edition that tries to put an end to last year’s forced break. Between smart mobility, work and the jobs of the future, European startups valued at over one billion eurosthis time one of the fundamental themes is the race for total cut of emissions.

In the past editions, important names have passed through the salons of the Paris Expo in Porte de Versailles. Among others Tim Cookchief executive of Apple e Eric Yuanfounder of Zoom, up to Mark Zuckerberghead of Meta e Brad Smithpresident of Microsoft or still Luca Parmitano, an Italian astronaut under the European Space Agency (ESA). This year we are flying a little lower, despite the fact that there is no lack of important personalities. Just think of Vitalik Buterinfounder of Ethereum e Evan Spiegel, the “father” of Snapchat. Without forgetting the return of Garry Kasparovformer chess champion and now Avast Security ambassador e Thierry BretonEuropean Commissioner for the Internal Market, who is at home here.

The item

Click and Grow: a seed and a led, then the rosemary grows

by Jaime D’Alessandro



Everyone talks about the climate crisis, many pavilions have greenery inside them, and many propose a formula for tackling the climate crisis with known and lesser-known technologies. There hydroponic cultivation by Praider and La Grangette, for example, is nothing new. In Estonia Mattias Leep built Click and Grow on this technique, which uses only 10% of the water used by traditional agriculture, and today sells greenhouses all over the world. In San Francisco there is instead Plenty, in Italy The Circle which from hydroponics has passed to aquaponics, a circular cultivation system that uses the excrements of freshwater fish as fertilizer, with the idea that nothing should be wasted in economy of tomorrow. All managed thanks to sensors and algorithms.

The real good news is that certain ideas are becoming circular themselves. It means that certain processes are no longer innovation as much as widespread practice, at least in the world of startups. “We really waste too much, especially in food. It doesn’t make any sense,” he explains Anna Andruschaknineteen-year-old Ukrainian who at Viva Tech came to present Fruittorg, a platform that connects farmers and breeders directly with restaurants and supermarkets, “so that only what is really needed is produced on commission”, she emphasizes.

The item

Click and Grow: a seed and a led, then the rosemary grows

by Jaime D’Alessandro



A few meters from the small stand of Anna Andruschakwe meet the co-founders of Avocado Ai, Nika Tamaio Flores And Aleksandra Boguslavskayawhich exploit theartificial intelligence to analyze company processes related to catering, bakers, restaurants and cafes, to analyze orders and receipts, arriving at a much more accurate management of supplies by predicting the flow of sales. Also in this case they are certainly not the only ones. Here the Ammagamma of Modena basically does the same thing. And it is a method that can also be applied to other areas, as does the Canadian BrainBox Ai or the Italian Cimberio that use artificial intelligence to optimize energy consumption.

About Italy. Our country is present at Viva Tech with a respectable delegation. There is Certy who has developed a system to certify theused online or Livegreen which specializes in microalgae and sustainable applications related to them. And again Aworld, the app chosen by the United Nations for sensitize people to environmental times o Is Clean Air which produces large devices for the air purification.

“And then there are the devices that are thrown away when they could continue to be used”, commented by Edf, a French company that supplies gas and electricityat Viva Tech present with the projects of the Pulse Design division where they are reused old solar panels and reconditioned batteriesi to reduce the costs of their installation “guaranteeing in any case an operation that is measured in decades despite reduced efficiency”.

To take a look at the future, we need to move from the circular economy to mobility. Electric drones for the transport of people, an eternal promise that is renewed at every hi-tech fair, but also self-driving vessels powered by hydrogen. Nep Tech of Aix-en-Provence is experimenting with them in the south of France. “We reduce consumption, we reduce the risks in navigation, we eliminate emissions”, he says Tanguy Goetz, one of the three founders of the company. “I am sure that the cost of hydrogen will soon drop drastically making it competitive with fossil fuels. Try to imagine the advantages for cities like Venice in adopting this type of ferry”, concludes Goetz with a smile full of optimism. Another constant of these fairs animated by companies that are taking their first steps, especially if engaged in the fight against the climate crisis.

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