L‘High Jewelery it has never been so fashionable. The campaigns dedicated to diamonds and necklaces are becoming more and more opulent, creative and with an irresistible charm, especially if faced by exceptional testimonials. The latest examples speak for themselves. Gucci has chosen as a face Jessica Chastainwhile Tiffany & Co. has focused on the appeal of Hailey Bieberfor campaigns with the opposite aesthetic, but of sure effect.
Jessica Chastain shines in Gucci
The new campaign of Gucci dedicated to High Jewelery collection stars the Academy Award-winning actress and producer Jessica Chastain (who wore an Alessandro Michele dress to receive the Academy Award for Best Actress). The shots that immortalize the creations of the line Hortus Deliciarium are opulent and with a timeless charm, like the jewels of the line: romantic, maximalist, skilfully crafted and inspired by the Grand Tour. Thus comes to life the creative ode of Alessandro Michele to specific historical and architectural periods, suspended in time and space.
The video and images of the campaign, with the artistic direction of Ezra Petronio and the photography of Mert & Marcus, hide a voyeuristic and intimate trait, combining close-ups with wider and more atmospheric shots. In a perfect balance between unique and psychedelic elegance and contemporary and provocative notes, Gucci’s latest campaign brings together past, present and future.
Hailey Bieber for Tiffany & Co.
Became the maison’s ambassador in October 2021, so far Hailey Bieber had worn i Tiffany & Co. jewelry. for high-profile events, such as the latest Met Gala and its many highly regarded Instagram posts. Now the model, entrepreneur and digital creative (who will unveil the highly anticipated beauty brand tomorrow Rhode) debuts in her first campaign for the iconic jewelry brand. The images, with a simple and minimal allure, portray Bieber in a low-cut black dress, letting the jewels of the Tiffany T line.
“I have special memories of the women I admire who wear Tiffany & Co. jewelry. […] It has always been a dream of mine to work with the brand and I am very grateful to be the face of Tiffany T, ”said Hailey Bieber.
Two women out of the ordinary, two houses that have made history, united to tell the present (and the future) of High Jewelery.
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