• June 5, 2023

Audi, the dinner of the stars at Milan Design Week

A dinner for many stars, from – among others – Alessandro and Stefano Sala (Publitalia 80), Alessandro Spada (Assolombarda), Andrea Della Valle (Tod’s), Anna dello Russo (Vogue Japan), Carlo Capasa (Camera Nazionale moda), Claudia Parzani (Borsa Italiana) Claudio Marenzi (Pitti immagine), Francesca Ragazzi (Vogue Italia), Franz Botrè (Arbiter) Monica Maggioni (Rai) Remo Ruffini (Moncler) up to Marco and Teresa Sabetta (Salone del mobile).

What is the vision? A future “in fieri”, in constant evolution that never, like today, points straight towards global electrification. Sustainability and transformation are the cornerstones of the Audi philosophy which, once again, wanted the city of Milan to tell the state of the art of its transformation, on the occasion of Design Week, one of the most important international exhibitions.

The Ingolstadt company has chosen the heart of the Lombard capital – Piazza Cordusio – to open the doors to its creative hub, giving space and voice to its regenerative vision. Among the thematic areas in which the “Audi House of Progress” is divided, Re-generate our planet will illustrate to the public the sustainable progress of the Brand which for Audi passes through a carbon neutral supply chain, the use of renewable energy and the implementation of circular economy. The House of the Four Rings sets itself as its long-term objectives a totally sustainable mobility and by 2050, a carbon neutral balance of all activities.

With the transition to electric mobility, a significant part of the CO2 emissions associated with the automotive world becomes attributable to the supply chain. To accelerate the conversion to electric mobility of end users, the progressive spread of electric models must also be accompanied by the widespread expansion of the charging infrastructure, which Audi develops through a wide and varied public and domestic charging ecosystem, ranging from the network. Audi e-tron Charging Service, the ultrafast offer from IONITY and the Audi High Power Charging network. As for the range, by 2025 the brand will have more than 20 purely electric models. An anticipation of this future carline is the Audi A6 Avant e-tron concept, here in Milan in national preview, a further evolution of the electric according to Audi. The A6 Avant e-tron concept is much more than an exercise in style and is a realistic anticipation of future series models based on the native electric PPE platform that combines maximum technical versatility and reference habitability. The new concept combines electric drive, the future of mobility, with a pillar of the four-ring offer such as the Avant configuration, writing a new chapter in this success story. In terms of charging, the battery of the Audi A6 Avant e-tron concept is characterized by a nominal voltage of 800 volts which allows direct current (DC) charging with powers up to 270 kW. A value, the latter, extended for the first time to a large series model and which allows the refueling times of traditional cars to be approached. These times, combined with a maximum range of 700 kilometers, make the Audi A6 Avant e-tron a first family car, suitable for both urban commuting and long journeys.

“The A6 Avant e-tron concept you see here in Milan – explained Fabrizio Longo, Director of Audi, to the microphones of Repubblica Tv – is very similar to the series model that we will see on the road in eighteen months. It will take less than ten minutes to recharge 300 km ”. A future that is already a reality. Audi House of Progress is open to the public until June 13th.

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