Amazon Fashion Luxury Store: high fashion in one click | iO Woman
D.fter the US launch in September 2020, Amazon Fashion Luxury Store arrives in Europe. It is about a new shopping experience that blends the convenience and speed of the platform with the inimitable style of the most loved and talked about fashion brands of the moment. That they will not have to sacrifice their own DNA, but rather, they will merge it with a communication and sales system just a click away. Luxury shopping has never been as smart and enthusiastic, for customers as it is for brands.
Amazon Fashion Luxury Stores: the project
Available soon in the UK, Germany, France, Italy and SpainAmazon Luxury Stores allows you to buy ready-to-wear collections of both established and emerging luxury brands with a simple click. “We are delighted to be able to offer more choice to our customers in Europe thanks to the launch of Luxury Stores on Amazon, where they will be able to discover a wide range of luxury looks for all occasions belonging to renowned designers such as Elie Saab and emerging ones such as Mira Mikati, “ explains Ruth Diaz, VP Amazon Fashion Europe. With innovative services and resources the unique and extra glamorous stories of the brands of the moment are showcased (and for sale). Offering an ever wider and more refined selection, season after season.
The brands involved
The strength of this project lies in the perfect and harmonious fusion between the means and the reliability of Amazon and the identity of the brands. The shopping experience, which will maintain the characteristics that made it a leader in the sector, such as the fast and free shipping, will allow you to easily discover luxury products. From inventory to price, up to the selection of garments: the collections are sold and defined independently by the brands.
Amazon Fashion offers them tools and technology, but at the center of the project remains the identity and voice of the designers themselves. Accessible from computers, smartphones and tablets, they will be present Christopher KaneDundas, Elie SaabMira Mikati, Rianna + Nina, Boglioli, Jonathan Cohen, Altuzarra and many others.
Countryside Luxury out of the Box
Colors, summer vibes and liveliness are released from the campaign shot by Angelo Pennetta for the European launch of the Luxury Store. An invitation to prepare for what will be an epic summer, in the name of a fashion that celebrates uniqueness and personality, and that redefines luxury as something inclusive. With the participation of Kristen McMenamy, Precious Lee, Leon Dame and Dara, Amazon Fashion’s intent to create a bond between customers and style ambassadors is confirmed, going beyond the simple sale of designer clothes. In fact, during the year, creatives and trend setters such as Imaan Hammam, Shiona Turini or Tommy Dorfman will share their inspirational content on the Instagram profile @amazonluxurystoresfrom which to draw for trendy looks.
The hottest luxury brands of the moment have never been so accessible. With Amazon Fashion Luxury Store the shopping experience changes, becoming within the reach of anyone fashion addicted (or not).
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