• May 28, 2023

Tosca Musk, not only “sister of” but the creative soul of the family – iO Donna

THEn famous family there is not only him, too if he is the richest man in the world and it will make us all go into space. She is there too, Tosca Musk (47), Elon’s younger sister, perhaps less crazy, but very creative too.

Samantha Cristoforetti returns to space: the moment of departure with Elon Musk's rocket

Samantha Cristoforetti returns to space: the moment of departure with Elon Musk's rocket

Tosca Musk, the queen of passion

In fact, it is his project that is at the basis of Passionflixthe subscription-based streaming service, of which she is co-founder and managing director, which is aimed exclusively at female audiences by proposing a sort of Netflix of passion.

tosca musk

Richard Brevard and Tosca Musk at the world premiere of “Dirty Sexy Saint”. (Getty Images)

Passionflix, a romantic Netflix

The idea behind Passionflix is ​​simple: and that is to produce adaptations of tv series and movies from romance novels and erotic fan fiction and a dedicated merchandising line, to be offered to the public at a cost of $ 6 per month. The hardest thing is getting it to work, but it doesn’t seem like a problem for Tosca Musk, given the almost $ 22 million in advance funding to make the idea happen.

Passionate Tosca Musk

Tosca Musk at the presentation of “Driven” season 3. (Getty Images)

Tosca Musk, director and producer

Passionflix was born in the head of the producer to fill a gap in the entertainment industry of the romantic-erotic genre. And, in addition to producing films and TV series, she often directs them herself. In fact, Tosca Musk is also a director. Born in South Africa as her older brother, she has been involved in cinema for years now, from directing to producing. His first film is from 2001, Puzzled, and was produced in the family with the help of his brother.

The entrepreneur has therefore created several other works, both for cinema and for television. In 2005 she produced the web series Tiki Bar Tv which, Jobs chose, during an Apple presentation, to air as an example of a video podcast. Until you get to 2017, when he founded Passionflix, together with the writer Joany Kane and to the producer Jina Panebianco.

On Instagram He describes himself as the “director and mother” of two twins, Isabeau and Grayson, and his followers are now over 75,000. On the social network, she shares moments of work behind the camera and breaks on the set, but also travel and private life.

Behind the success, also mother Maye

Model and writer, mom Musk plays an important role in the lives of the two children. She helped her daughter Tosca with the platform’s Instagram account and last May she arrived at the Met Gala 2022 with Elon, making the event immediately viral.

“Over” top model, is an established nutritionist and a symbol of abused women after recounting in her autobiography, A Woman Makes a Planthe years of abuse suffered by her husband Errol Musk, before abandoning him taking their three children with him: Kimbal, Tosca and Elon.

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In the New York Times, Tosca, speaking of her business as CEO of Passionflix, said that however it goes, giving up is not in his DNA. Mother docet, after all.


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