Lady Gaga launches the first "carbon free" eyeliner of her Haus Labs line - iO Donna

THEMake-up has no rules, she knows it well Lady Gaga who chose the American oversized model for the new beauty campaign Roxanne Gould, icon gray hair. Both sport gray hair and a beauty look featuring a extra black graphic eyelinera symbol that the most famous makeup of all time is officially back and above all that it does not distinguish between gender or age.

Vegan, clean and cruelty free are the three principles on which it is based Haus Labs the beauty brand of Lady Gaga. After a rebranding in recent months, the singer’s company has launched new products, including a intense black eyeliner from the wording carbon free.

Lady Gaga chooses an oversized model for Haus Lab

Silver hair – for both – and a extreme graphic makeup featuring an extra black eyeliner. Alongside her in the campaign for the new eyeliner, Lady Gaga has chosen the over model Roxanne Gould, an icon gray hair and timeless beauty.

Vibrant colors e environmentally friendly formulations merge into Haus Labs to create performing cosmetics capable of responding to the needs of the consumer. Creative and dynamic the products of Lady Gaga’s beauty line follow and reinterpret some of the most current trends of the season.

And eyeliner is the undisputed star of summer 2022, as it was able to be admired both on the latest catwalks and on the red carpets, where it imposed itself in the make-up looks of celebrities.

Lady Gaga and Roxanne Gould, over model for the makeup line of the pop star, Haus Labs (@hauslabs Instagram).

From hyper pigmented cream eyeshadows for Euphoria flavored eye makeup, ai lip oil that react to the Ph of the skin, the brand recently focused on creating one of the must-haves in the beauty world: eyeliner.

How to put on eyeliner: the most famous make-ups to copy

How to put on eyeliner: the most famous make-ups to copy

Extra pigmented e intense black Eco Eyeliner it’s a long-lasting sharpenable pencil with a gel-like texture that slips on the skin. Extremely easy to use, the line dries in just 10 seconds and allows you to quickly create any type of make-up, moreover, thanks to the small “cat’s tongue” brush supplied, it is possible to switch from graphic tricks to shaded in a single gesture.

The new “carbon free” eyeliner: without petroleum derivatives and completely vegan

It is not just the eyeliner that makes Haus Labs by Lady Gaga eyeliner innovative pencil-gel texture but its particular formulation.

As stated by the singer in her latest Instagram post, the new cosmetic is charcoal-free: ingredient often present in black pigments but highly harmful to the earth, the body and the skin as it is obtained from incomplete combustion of petroleum products.

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The new Miss Germanotta product is instead enriched only with natural ingredients, such as Argan oil, vitamin E, hyaluronic acid and vegetable squaleneto ensure an intense and performing color but also respectful and safe.


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