For the eighth consecutive year, Audi confirms its presence at Milan Design Week as co-producer of the FuoriSalone through a series of comparisons and initiatives that in the 2022 edition will address some of the main issues related to sustainability such as regeneration, recovery of materials and re-design of the future.
During the Milanese event scheduled until 13 June, the house of the four rings has set up the Audi House of Progress within “The Medelan” in Piazza Cordusio where conferences and dialogues will be held on the different forms of progress and renewal, applied to near mobility and constructive methodologies. The focus of the conferences scheduled in the recently renovated (with low environmental impact practices) multipurpose space of 1500 square meters, will concern the future of the planet, entrepreneurial responsibility, the role of communication in transformation processes, the vision towards a carbon neutral supply chain. , the use of renewable energies and possible solutions to harmonize human needs with those of industrial design.
The Audi House of Progress will therefore be the stage for the thoughts and words of Marc Lichte (Audi Global Head of Design) Johanna Klewitz, (Audi Coordinator for Sustainability), Henrik Wenders (Vice President Audi AG), Denis Mathieu, Sebastian Copeland, Monica Maggioni, Ilaria Capua, Francesca Gambarini, Charity Dago and Claudia Segre. Alongside the various interventions, the Milanese house of the German manufacturer will offer the public the opportunity to admire live (also in live streaming at 16:00 on June 8) and in absolute preview, the “Made in Italy” interpretation of the urbansphere concept as well as the avant-garde features of the A6 Avant e-tron concept and grandsphere concept.
If the shapes, contents and design of the cars exhibited at “The Medelan” represent the expressive stylistic manifesto of the new Audi modus operandi in the electrification field, the days of 9-10 June will deepen (again through the dialectical confrontation with experts and renowned industrial realities) the three thematic areas of the House of Progress named Re-generate our planet, Re-generate our society And Re-generate our lives.
The first appointment of the House of Progress is instead scheduled today with the “Fuoriconcorso quattro” where the unprecedented publication edited by Guglielmo Mani (President of the Montenapoleone Association with which Audi has a partnership since 2014), explores the role and meaning of the icon technology and design that has been an integral part of Audi’s DNA for over four decades. In accompanying guests and visitors in the regenerative processes that have marked the evolution of the brand in recent years, the house of the four rings has foreseen further initiatives at the State University and in the famous fashion district which for the occasion will be manned with the entire range of Audi electric cars on display in via Montenapoleone.
The desire to generate moments of exchange and comparison to sharpen transversal knowledge and critical thinking have always been at the center of Audi initiatives at the Fuorisalone and where in previous years, the German house has also invested in the regeneration of iconic places led by the resounding opening of the Torre Velasca, illuminated by Ingo Maurer. The intervention on the imposing skyscraper with post-rationalist architecture is perhaps the most striking and visible example of the strong bond between Audi and Milan which, from 2014 onwards, has found complete and reflective expression in many other social and artistic initiatives. and cultural as the exhibition of Yuri Suzuki’s masterpieces at Studio Mad Architects, and the installation by Hani Rashid at the Arco della Pace with a soundtrack by Ludovico Einaudi.
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