the MAGnifici 5, pills of uniqueness: short films - Donnamoderna

S.ono the ambassadors of uniqueness and tell their story, explaining how in life some particular characteristics and alleged defects can become real added values

“We are all perfect just as we are”: a simple concept, neglected for too long. But that now draws everyone’s attention.

Among them there is McArthurGlen than with the project the MAGnifici 5, pills of uniquenesspromotes the concept of inclusion.

the MAGnifici 5

A message of equality and diversity

The British group McArthurGlen is the European leader of designer outlets in Europe, but with its commitment it goes beyond its economic and work sector. It has always carried on artistic and cultural enhancement projectsaware of its responsibility towards the communities in which it operates.

And it is with this spirit that he embraced the messages of Inclusion, Equality & Diversity. The latest initiative in chronological order is the series of short films the MAGnifici 5, pills of uniquenesswhich conveys a clear and decisive concept: perfection is inherent in each of us.

The goal is to convey the importance of a message to as many people as possible inclusion, equality and diversity, saying aloud that we are all unique, through our experience, history and our insecurities. And it is the latter that often make us invincible.

the MAGnifici 5

The 5 Ambassadors of uniqueness

THE 5 Ambassadors of uniqueness they were chosen by McArthurGlen precisely for the commitment they have put in for a long time to tell in a positive and unique way how each of us is “Perfectly imperfect”to quote the Italian Paralympic athlete – gold medal and world record in Tokyo 2020 – Amber Sabatini.

Ambra is one of the protagonists of the shorts together with Carlo and Chris De Floriocouple in name and in fact and parents of two splendid twins; Benedetta de Lucalawyer and body positivity model; Luca Trapanesesingle dad of little Alba; Raissa and Momoa mixed couple who fights prejudice with irony.

All tell with truth and simplicity how each of their characteristics made them special and how, spurred on by their uniqueness, they were able to draw the right determination to become real heroes of our timesa source of inspiration for those who follow them.

the MAGnifici 5

How to see the shorts

THE video stories are available on one dedicated web page and on social network of the 5 Designer Outlets of the McArthurGlen Group in Italy – Barberino, Castel Romano, La Reggia Noventa di Piave and Serravalle – as well as on individual profiles of the MAGnifici 5.

the MAGnifici 5

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