Increasingly shared, electric And digital. This is how they imagine the mobility of the future Millennials And Zoomer, ready to lead towards evolution. The new generations for travel drive traditionally powered vehicles, but dream ofelectric car. Meanwhile, the propensity towards shared mobility is growing, with car sharing in the lead. This is the photograph taken by the instant survey “Millennials and Zoomer what is their relationship with cars and mobility”conducted by Aretéa company that operates in strategic consultancy, to investigate the mobility consumption of generations “Y” and “Z” in the field.
The car is confirmed as the most used means of transport (almost 6 out of 10 use it for their usual journeys), followed by public transport (used by 18% of the sample) bicycles and shared vehicles (cars, scooters and bikes), both with 4% of preferences. But what means of transport do these generations have? 38% of respondents have acar personal or family, 29% one bike26% one motorcycle or one scooter. In the majority of cases (82%) the owned vehicle has an internal combustion engine. Among the alternative power supplies, 9% of LPG stands out, while electricity is still behind, standing at 4%.
One figure confirms a trend underway in recent years: 4 out of 10 young people use sharing services permanently and in particular car sharing, preferred by over half of those who use shared vehicles. Behind the success of the formula, above all, the use based on the real needs of the moment (indicated by a 1 in 3 user) and the attention to the environment guaranteed by the shared car (reported by 22% of respondents). Also thanks to the expensive fuel of the last semester, the appeal of car pooling is also growing, used by 30% of the sample with work colleagues.
What if Millennials And Zoomer should they buy a car? Almost 70% of the sample says they are ready to choose theelectric on the occasion of the next purchase of the car. To push these new generations in this direction are in particular the economic savings on fuel costs, consumption and maintenance (highlighted by 55% of the sample) and the lower environmental impact (36%). Despite the boom of new forms of mobility, the property maintains its appeal: 49% of young people say they are willing to activate a loan to buy the new car, 27% to pay in cash and 15% to lease it. There is no match between the new car and the used one: almost 7 out of 10 prefer to buy the first one and say they are willing to pay up to 20 thousand euros for it. One in four potential buyers is also said to be ready to spend over 26 thousand euros to buy it.
“The study – underlines Massimo Ghenzer, president of Areté – provides an interesting insight into the future choices of a segment of consumers destined to become increasingly strategic for the automotive market in the coming years. Correctly interpreting their wishes can take on decisive importance for car makers, who are already struggling with a constantly evolving market today. The under 35s prove to be open to change: sensitive to the environmental issue and the electrification process, close to a shared mobility model within city contexts and inclined to a gradual evolution towards increasingly digital purchasing methods “.
Research focuses were i channels from which Millennials and Zooomer acquire the information preliminary to the purchase of the car: 63% take the first indications online, 17% get information through specialized magazines and 8% rely on word of mouth. After a first online visit, however, even the youngest consumers prefer to negotiate (60% of the sample indicate this) and conclude the purchase (90%) at the dealership.
Looking at the future scenarios of mobility, generations Y and Z have no doubts: they are firmly convinced that sales of electric cars will surpass those of traditionally powered cars and that autonomous driving technology will make great strides in the coming years; they also show conviction, but with less certainty, on the passage from ownership to the use of the car asset and on the possibility of starting and concluding the entire process of purchasing a car online.
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